PROGRAMME DESCRIPTION: Experiential learning in public health: evaluation of a health promotion campaign assessment for pharmacy students


  • Simon White Keele University, Staffordshire, United Kingdom
  • Alison Gifford Keele University, Staffordshire, United Kingdom
  • Martin Frisher Keele University, Staffordshire, United Kingdom



Experiential Learning, Health promotion, Pharmacy education, Pharmacy students, Public health


Description: Students in small groups designed, delivered and evaluated real-life health promotion campaigns in the local community. A peer assessed component was included from the fifth cohort onwards.    

Evaluation: Six successive cohorts of pharmacy students anonymously completed an evaluation questionnaire after finishing the assessment. Descriptive and inferential statistical analyses were undertaken on the data. The results showed that consistently more respondents reported the assessment as a positive experience than a negative experience. Significantly more respondents reported peer assessment as being useful and group members equally contributing to campaign planning in the cohorts with peer assessment compared to the pre-peer assessment cohorts, but peer assessment did not significantly affect enjoyment ratings. Respondents’ reported enjoyment of the assessment was significantly associated with agreement that it prepared them for health promotion in practice.   

Conclusions: Pharmacy students perceived the health promotion campaign assessment as appropriately challenging and enjoyable preparation for health promotion in practice.

Author Biographies

Simon White, Keele University, Staffordshire, United Kingdom

School of Pharmacy and Bioengineering

Alison Gifford, Keele University, Staffordshire, United Kingdom

School of Pharmacy and Bioengineering

Martin Frisher, Keele University, Staffordshire, United Kingdom

School of Pharmacy and Bioengineering


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How to Cite

White, S., Gifford, A. ., & Frisher, M. . (2021). PROGRAMME DESCRIPTION: Experiential learning in public health: evaluation of a health promotion campaign assessment for pharmacy students. Pharmacy Education, 21, p. 56–64.



Programme Description