IAI CONFERENCE: Exploring pharmacist experience and acceptance for debunking health misinformation in the social media
DOI:
https://doi.org/10.46542/pe.2021.212.4247Keywords:
Community pharmacy, Misinformation, Pharmacist, Social mediaAbstract
Introduction: The increasing evidence of misinformation on pharmacy issues in Social Media (SM) may provide potential for pharmacist involvement.
Aim: This study aims at exploring pharmacist experience and acceptance to debunk pharmacy misinformation in SM.
Methods: Four Focus Group Discussions (FGDs) with 41 selected pharmacists were conducted. The FGDs collected participant’s experience with misinformation, action taken and participant’s acceptance for debunking misinformation. The FGDs were audio recorded, subsequently transcribed and thematically analysed.
Results: The majority of respondents often clarified the misinformation. Pharmacist motivation, relationship with the sender, opportunities to response and ability to respond the misleading message are themes determining pharmacist acceptance for debunking misinformation in SM.
Conclusion: Pharmacist has the potential to contain and prevent misinformation about health and pharmacy issues in SM.
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