IAI SPECIAL EDITION: Regulatory compliance of skincare product advertisements on Instagram
DOI:
https://doi.org/10.46542/pe.2022.222.230235Keywords:
Advertisement, Compliance regulation, Cosmetic, Instagram, SkincareAbstract
Introduction: Significant progress has been shown in the selling of cosmetic products. The number of companies working in this industry increased from 153 in 2017 to 760 in 2018. The National Agency of Drug and Food Control (NA-DFC) of Indonesia (BPOM) is authorised to supervise circulating cosmetic products, including cosmetic advertisements. BPOM issues regulations on Technical Guidelines for Supervision of Cosmetic Ads which are updated regularly. Skincare products are the type of cosmetics that are advertised on social media. Instagram is one of the most widely used social media platforms for the advertisement of skincare products in Indonesia
Objectives: To determine the regulatory compliance of skincare product advertisements on Instagram.
Method: The study was conducted by collecting data online via Instagram from 30 November to 6 December 2020. All advertisements of skincare products that were found in the most popular search menus and that were uploaded in 2020 were used. A checklist of regulatory compliance based on recent regulation was made as an instrument of study.
Result: There were 135 samples of skincare product advertisements. They consisted of cleansing (58 products), moisturiser (66 products), sun protector (five products), and peeling (five products). The average regulatory compliance was 91.44%.
Conclusion: The regulatory compliance of skincare product advertisements is close to 100%. However, some points of assessment need improvement.
References
Bhalerao, S., Munshi, R., Tilve, P., & Kumbhar, D. (2010). A survey of the labeling information provided for ayurvedic drugs marketed in India. International journal of Ayurveda research, 1(4), 220–222. https://doi.org/10.4103/0974-7788.76785
Butschke, A., Droß, A., Dünnebier, K., Laube, I., & Weiler, A. (2016). Experiences and statistical evaluation of serious undesirable effects of cosmetic products in the EU. Cosmetics, 3(3), 25. MDPI AG. https://doi.org/10.3390/cosmetics3030025
Glenn, E.N. (2008). Yearning for lightness. Gender & Society, 22(3), 281–302. https://doi.org/10.1177/0891243208316089
Klara, K., Kim, J., & Ross, J.S. (2018). Direct-to-Consumer Broadcast Advertisements for Pharmaceuticals: Off-Label Promotion and Adherence to FDA Guidelines. Journal of general internal medicine, 33(5), 651–658. https://doi.org/10.1007/s11606-017-4274-9
McCall-Perez, F., Stephens, T.J., & Herndon, J.H., Jr (2011). Efficacy and tolerability of a facial serum for fine lines, wrinkles, and photodamaged skin. The Journal of clinical and aesthetic dermatology, 4(7), 51–54
Mendoza RL. (2014). The skin whitening industry in the Philippines. J Public Health Policy. 35(2):219-38. https://doi.org/10.1057/jphp.2013.50
Ministry of Health. (2010). Regulation of cosmetic notification/Peraturan menteri kesehatan republik Indonesia Nomor 1176/Menkes/Per/Viii/2010 Tentang Notifikasi Kosmetika. https://farmalkes.kemkes.go.id/peraturan/permenkes/
Ministry of Industry. (2018). National cosmetic industry grows 20%/Industri kosmetik nasional tumbuh 20%. https://kemenperin.go.id/artikel/18957/Industri-Kosmetik-Nasional-Tumbuh-20
NapoleonCat. (2021). Instagram users in Indonesia. https://napoleoncat.com/stats/instagram-users-in-indonesia/2021/01/
National Agency of Drug and Food Control (NA-DFC). (2021). Product statistics approved by circulation permit/Statistik produk yang mendapat persetujuan izin edar. https://cekbpom.pom.go.id/
National Agency of Drug and Food Control (NA-DFC). (2016). Regulation of the head of the NA-DFC no 18/2016 on technical guidelines for supervision of cosmetic advertising/Perka BPOM no 18/2016 tentang pedoman teknis pengawasan iklan kosmetika. https://jdih.pom.go.id/download/product/745/18/2016
National Agency of Drug and Food Control (NA-DFC). (2015). Regulation of the head of the NA-DFC no 19/2015 on cosmetic technical requirements/Perka BPOM no 19/2015 tentang persyaratan teknis kosmetika. https://jdih.pom.go.id/view/slide/716/19/2015
Shah, S., & Singh, A. (2020). Drug labeling: The study of compliance of regulatory requirements for prescription drugs in India. Perspectives in clinical research, 11(4), 164–167. https://doi.org/10.4103/picr.PICR_195_18
Sonti, S., Makino, E.T., Garruto, J.A., Gruber, J.V., Rao, S., & Mehta, R.C. (2013). Efficacy of a novel treatment serum in the improvement of photodamaged skin. International journal of cosmetic science, 35(2), 156–162. https://doi.org/10.1111/ics.12018
Statista. (2021). Leading countries based on Instagram audience size as of July 2021. https://www.statista.com/statistics/578364/countries-with-most-instagram-users/
