Evaluating educational service quality in novel pharmacy programmes

Authors

  • Pen Lin Lua Centre for Drug Policy and Health, Faculty of Pharmacy, Universiti Teknologi MARA, 40450 Shah Alam, Selangor Darul Ehsan, Malaysia
  • Ibtisam Abdul Wahab Centre for Drug Policy and Health, Faculty of Pharmacy, Universiti Teknologi MARA, 40450 Shah Alam, Selangor Darul Ehsan, Malaysia

Keywords:

Educational service quality, Malaysia, pharmacy programme, undergraduate

Abstract

To continuously improve educational service quality (ESQ), student-focused educational outcome assessment is crucial for professional programmes such as pharmacy. This study aims (1) to evaluate the new Bachelor of Pharmacy (Hons) (BPharm) programme, and (2) to explore relationships between ESQ domains. The modified 39-item ESQ instrument (Holdford & Reinders, 2001) consists of the following themes: Facilities, Lecturers’ Interpersonal Behaviour, Lecturers’ Expertise, Lecturers’ Communication and Administrative Staff. In addition to this measure, supplementary items on Courses, Satisfaction and Miscellaneous Matters were administered to all final year BPharm undergraduates in Malaysia (n = 28; mean age = 23 years; females = 23). Mean ESQ dimension scores were 3.52 (Administrative Staff), 4.25 (Lecturers’ Expertise) and 3.84 (Satisfaction), indicating high quality services. Significantly strong associations were found between Satisfaction and Lecturers’ Interpersonal Behaviour (Spearman’s rho = 0.64, p < 0.001) and between Satisfaction and Courses (rho = 0.78, p , 0.001). Therefore, undergraduates’ opinions were that the quality of the pharmacy degree programme was between above average to good in all ESQ dimensions, with the highest satisfaction being with lecturers’ interpersonal conduct.

References

Anderson, E. (1995). High tech vs. high touch: A case study of TQM implementation in higher education. Management and Service Quality, 48–56.

DiDominico, E., & Bonnici, J. (1996). Assessing service quality within the educational environment. Education, 116, 353–360.

Fjortoft, N., & Lee, M. W. L. (1994). Developing and testing a model of professional commitment. American Journal of Pharmaceutical Education, 585, 370–378.

Ford, J., Joseph, M., & Joseph, B. (1990). Importance- performance analysis as strategic tool for service marketers: The case of service quality perceptions of business students in New Zealand and the USA. Journal of Service and Marketing, 9, 171–186.

Gronroos, C. (1993). Toward a third phase in service quality research: Challenges and future directions. Advances in Services Marketing Management, 2, 49–64.

Holdford, D., & Patkar, A. (2003). Identification of the service quality dimensions of pharmaceutical education. American Journal of Pharmaceutical Education, 67(4), Article 108.

Holdford, D., & Reinders, T. (2001). Development of an instrument to assess student perceptions of the quality of pharmaceutical education. American Journal of Pharmaceutical Education, 65, 125 – 131.

Lynn Brown, L., Herd, K., Humphries, G., & Paton, M. (2005). The role of the lecturer in practice placements: What do students think? Nurse Education in Practice, 5, 84–90.

Nunnally, L. (1978). Psychometric theory. New York: McGraw-Hill.

Parasuraman, A., Zeithaml, V., & Berry, L. (1985). A conceptual model of service quality and its implications for future research.ibid, 49, 41–50.

Pariseau, S., & McDaniel, J. (1997). Assessing service quality in schools of business. International Journal of Quality and Reliable Management, 14, 204–218.

Downloads

How to Cite

Lin Lua, P., & Wahab, I. A. (2018). Evaluating educational service quality in novel pharmacy programmes. Pharmacy Education, 7(2). Retrieved from https://pharmacyeducation.fip.org/pharmacyeducation/article/view/159

Issue

Section

Research Article