Pharmacy Students’ Evaluation of Pharmaceutical Advertisements: Research Evidence from a 5th year classroom
Keywords:
College Student Cognition, Knowledge Construction, Problem-Based Learning, Research-Based PracticeAbstract
Background: Pharmaceutical advertisements are powerful patient education sources.
Aim: The aim of this study was to document students’ analysis of advertisements, as educational materials. Method: The study used a mixed method design that yielded both quantitative and qualitative data for assessment.
Results: The results indicated that students were able to (a) apply their interdisciplinary knowledge to analyze the information in pharmaceutical advertisements, (b) function as independent learners by individually identifying themes in pharmaceutical advertisements that targeted consumer behavior and (c) evaluate the claims in advertisements for scientific accuracy.
Conclusion: The results can support the formulation of classroom pedagogies to improve 5th year pharmacy students’ capacity to take a more active role in preparing for their future job.
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