Implementation and evaluation of a marketing for pharmacists elective course
Keywords:
Communications, Curriculum, Engagement, Pharmacy Marketing, ManagementAbstract
This manuscript evaluates the introduction and evaluation of a marketing for pharmacists course, an elective course offered to student pharmacists in the last year of the entry-to-practice program. A questionnaire, consisting of 24 items, centring on methods of delivery, course content, and outcomes was distributed to, and completed by, students on the final day of the course.
There was a strong sense of satisfaction with taking the elective course, with most stating he/she would recommend taking the course to future students. More support was given to keeping the course heavily focused on a project-based assessment of knowledge and learning, as opposed to reducing the project-based assessment weighting and including a final examination.
Overall there is robust support from those that have taken the course, and most find they will have a unique advantage in his/her career because of taking the course. There is also the added benefit of engaging pharmacy stakeholders, and in particular practitioners that work directly with student groups in creating a marketing plan.
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